Transcription: Everything you need to know

Transcription is the conversion of an audio or video into text. When a transcript is displayed on a video it is commonly referred to as captioning or subtitling.

Benefits of transcribing audios and videos for your audience

One of the major questions I get from Podcasters and YouTubers is why should I transcribe my audios or videos? Well, here are a few reasons why you should:

Transcription improves SEO

Let’s face it, it is becoming competitive each day to attract and maintain an audience.
Unfortunately, search engines cannot read audio or video content. So, when a potential client searches for your content and you only have them on podcast or video, then your marketing tactics to rank on top maybe futile.
According to Moz, transcribing your podcast and youtube videos is a not a nice-to-have when you want to rank for SEO. It’s simply a must. Read More